Football Planet uses artificial intelligence and automated systems to enhance the football experience. This policy explains exactly where AI is used, what it does, and — crucially — what it doesn't guarantee.
1. Where AI Is Used on Football Planet
AI and automated systems appear across Football Planet in the following areas:
AI Insights & Summaries
AI-generated text summaries of matches, form guides, head-to-head comparisons, and team analyses. These appear alongside editorial content and are labelled with an AI indicator.
Predictive probabilities for match outcomes, generated by statistical models trained on historical football data. These are presented as data — not as financial or betting advice.
Knowledge Graph Relationships
Football Planet's Knowledge Graph automatically connects clubs, players, managers, competitions, stadiums, and historical events. Entity relationships and recommendations are generated algorithmically.
Personalisation & Recommendations
Based on your activity — clubs you follow, content you read, predictions you make — Football Planet may personalise your discovery feed, recommended content, and suggested journeys.
Football Journey Engine
The Football Journey Engine suggests personalised learning paths, content sequences, and discovery routes through football history and analysis, powered by automated recommendation logic.
AI Football Assistant
Football Planet's AI Chat feature allows users to ask football questions and receive AI-generated responses. Responses are generated by a large language model and may not always be accurate.
2. AI Transparency — How We Label AI Content
Football Planet is committed to transparency about where AI is involved in generating content.
How we label AI content
AI-generated summaries and insights display an AI label or indicator near the content.
AI predictions are presented as statistical probabilities, not as fact or certainty.
Personalised recommendations are driven by your activity and disclosed in this policy.
The AI Assistant is clearly presented as an AI-powered tool, not a human expert.
3. AI Limitations — What AI Does Not Guarantee
Important limitations
AI-generated content is not always accurate. Language models can produce plausible-sounding but incorrect information. Always verify critical facts through official sources.
AI predictions are not betting advice. Match probability outputs are statistical estimates only. Football Planet does not facilitate gambling and its AI predictions must not be used as the basis for financial decisions.
Historical AI summaries may contain errors. AI-generated football history draws on training data that may be incomplete, outdated, or contain factual inaccuracies.
Personalisation is not perfect. Automated recommendations reflect patterns in data — they may not always match your actual preferences.
Knowledge Graph connections are automated. Entity relationships are generated algorithmically and may occasionally be incorrect or incomplete.
4. Human Oversight
Football Planet maintains human editorial oversight of AI-generated content in the following ways:
- Editorial staff review AI-generated summaries before they are published on high-traffic pages.
- Users can report AI-generated content they believe to be inaccurate using the feedback mechanism on each AI element.
- Football Planet regularly reviews AI outputs for quality, accuracy, and potential bias.
- AI-generated predictions are clearly distinguished from editorial opinion and expert analysis.
5. AI and Your Personal Data
When AI personalisation features are active, Football Planet may process data about your activity on the platform — such as clubs you follow, content you read, and predictions you make — to improve the relevance of recommendations.
Personalisation data is never sold to third parties.
You can review how your data is used in our Privacy Policy.
You can request deletion of your data via our Contact page.
6. Third-Party AI Services
Some AI capabilities on Football Planet are powered by third-party AI providers. These providers process data in accordance with their own terms of service and privacy policies. Football Planet selects providers who meet appropriate data protection standards and does not share personally identifiable information with AI providers beyond what is necessary to deliver the service.
7. User Responsibility
When using AI-powered features on Football Planet, users are responsible for:
- Understanding that AI-generated content is provided for information and entertainment only.
- Verifying any facts or statistics that are important to them through official or authoritative sources.
- Not relying on AI predictions for financial decisions, including gambling.
- Reporting AI content that appears to be significantly inaccurate or harmful.
8. Future AI Features
Football Planet continues to develop AI capabilities including Match Energy analysis, Platform Pulse metrics, enhanced Football Journeys, and deeper personalisation. As new AI features are introduced, this policy will be updated to reflect them. Significant changes will be communicated to users through the platform.
9. Feedback & Corrections
If you believe an AI-generated piece of content on Football Planet is incorrect, misleading, or harmful, please contact us. We take accuracy seriously and will review flagged content promptly.
Related policies: Editorial & Data Sources · Privacy Policy · Terms & Conditions
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